Rootly
A friendly online shop for handcrafted, cat-shaped planters, built to make choosing a colour and checking out simple.
- Category
- E-commerce
- Type
- Website

Overview
Rootly sells decorative planters in several colourways. With a small catalogue, each product page has to do the work of a whole shop.
Challenge
Small shops lose buyers to clutter. The goal was a storefront that feels crafted and warm, without extra steps between seeing a planter and buying it.
Approach
We used an earthy palette pulled from the product, a characterful serif and a centred layout. Colour swatches, price and both add-to-cart and buy-now actions sit together beside the product image.
Solution
A storefront with a free-shipping announcement bar, a simple shop, about, FAQ and shipping navigation, and product pages with visual variant selection.
What it delivers
A focused storefront where the product, its variants and the path to purchase are all visible on the first screen.
Services
- Store setup
- Theme design
- Product pages
- Responsive design
Have a project in mind?
Let's talk about how we can bring it to life.
