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KULOT DEV STUDIO
All work

Rootly

A friendly online shop for handcrafted, cat-shaped planters, built to make choosing a colour and checking out simple.

Category
E-commerce
Type
Website
Rootly storefront showing the headline Handcrafted planters and a cat-shaped planter product with colour swatches and add to cart button.

Overview

Rootly sells decorative planters in several colourways. With a small catalogue, each product page has to do the work of a whole shop.

Challenge

Small shops lose buyers to clutter. The goal was a storefront that feels crafted and warm, without extra steps between seeing a planter and buying it.

Approach

We used an earthy palette pulled from the product, a characterful serif and a centred layout. Colour swatches, price and both add-to-cart and buy-now actions sit together beside the product image.

Solution

A storefront with a free-shipping announcement bar, a simple shop, about, FAQ and shipping navigation, and product pages with visual variant selection.

What it delivers

A focused storefront where the product, its variants and the path to purchase are all visible on the first screen.

Services

  • Store setup
  • Theme design
  • Product pages
  • Responsive design

Have a project in mind?

Let's talk about how we can bring it to life.